Top 8 Tips to Ensure the Security of Your Trade Show Exhibit
Organizing a trade show can be a challenging, time-consuming task, especially for SMBs. Depending on the size of your business, you will have to take care of all the logistics to ensure that both your staff and attendees are accommodated at the event well, whether it is an internal or an external show. For instance, if you display merchandise at an exhibition or convention, you must ensure that your trade show exhibit is safe.
Even the most seasoned trade show exhibitor can make one of these security mistakes and put their exhibit booth at risk. And if you’re a newbie, you probably don’t know what precautions to take to protect your exhibit and the valuable products it displays, which is why it is essential to hire the best Event Security Services in California.
So here are some tips for organizing and securing your trade show while keeping up with the demands of the attendees.
Approach to security holistically
Trade shows are a great way to advertise your business since many people visit trades shows, and you get the chance to show off your newest products and services, get more customers and get more orders. Yet, there is a need to approach booth security strategically for your efforts to become fruitful.
There are several types of adequate security measures at the trade shows. They are exhibited in the form of personnel, cameras, sensors, alarms, lighting, restricted access to the trade show floor, decals to prohibit campaigns, along with other kinds of physical barriers.
If you plan to exhibit your products or services at a trade show, you should arrange for adequate security at your trade show booth before the event. Hiring security guards to work at your trade show booth is also an effective way of managing security problems during the exhibition period.
To get it done smoothly, we recommend hiring Event Security Services in California.
Use Cord Reels
If you want to make sure that your trade show exhibit remains secure, the use of cord reels is critical. These will help you to keep all of your cords neatly gathered in one convenient bunch. Then, as you wind them up, set the leads in their channel. This will ensure that they are not tangled when you need to use them.
Cord reels significantly reduce the tangled mess of cords and cables and give an overall professional appearance to your display. It can keep participants from tripping or falling by accident into electrical cords. Electrical cord reels allow exhibition operators to set up and pack down fast, with ease.
Event Security Services in California can do this all for you in seconds as they possess the required equipment.
Store Valuable Items Securely
One very important thing is the security of your valuables. You cannot afford to lose any items that are of high value. The companies that handle all these tasks will not hesitate to hand them over to a vendor who provides proper security. And if you hire Event Security Services in California. It will be a relief for your exhibition protection.
Train your employees
Trade show organizers need to ensure that all employees are familiar with creating a secure environment for these valuable displays. This includes knowing how best to transport equipment safely, choosing the best type of container, and storing materials once they are delivered to the booth.
Use Security Apps
If you’ve attended trade shows before, you know just how many people are walking by your booth. These people aren’t there to look at the product; they’re there to see how you display it, what information is available at your booth, and to try to steal any valuable data they can get their hands on.
Being proactive about your security can give you the peace of mind to focus on more important things like attending meetings and networking. This is why all trade show exhibitors should use security apps that provide live monitoring of your booth. Not only will this ensure that nothing suspicious or illegal occurs in or near your booth, but it will also alert you to potential safety hazards.
Use Booth Lockers
The only thing more important than the quality of your trade show exhibit is the security you provide around it at all times. When you secure your custom display with ordinary cable ties, your presentation is exposed to theft or vandalism during transport and storage. Accidental or intentional damage can cause expensive repairs, replacements, and lost revenue. Three essential elements to ensure the security of your trade show displays are properly installed wire lockers, custom-made fit frames, and secure badges that allow only authorized personnel access to locked cases.
Organize the things in your booth
Exhibitors always fear their trade show booths getting cluttered—especially when there are thousands of dollars on the line. After all, clutter means you won’t be able to show off your products in their best light, which can lead to lost leads and lost sales.
The worst thing about such distractions is that it negatively affects the effectiveness of your trade show display and stand. Try to organize your items as best as you can.
Pay attention to Transportation Security
The least-discussed, but one of the most important parts of trade show marketing is transportation security. Even solid and secure displays can be ruined if they’re not handled and transported correctly.
Whether your exhibit is water or ground shipped, there are several ways to ensure that it will arrive at the show without damage – including padding and wrapping – and then be transported safely from one show to another.
Make Event Security Services in California understand the packages you’ll be sending, and they will find the best way to ensure they make it to their destination safely. Be sure to sign delivery receipt forms when packing shipments, and leave a copy of those forms with the carrier as proof of receipt.
Most people don’t realize it, but trade shows and exhibitions can quickly become prime targets for thieves. Although this may seem like a Hollywood plot, there are risks that exhibitors need to be aware of during their next show. While some risks are beyond the control of the exhibit management company, you can manage certain aspects of security to ensure that your booth remains as secure as possible.